Extreme Couponing = changes in buying coupons

06/17/2011 6:04 am · 49 comments

by Sarah A Thrifty Mom

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Thanks to Stretching Your Dollar$ for passing along this email,

As many of you know I am a newspaper manager. We received emails today from our corporate office regarding coupon distribution and disposal.
Apparently Red Plum, Smart Source and P&G are filing suit against eBay for allowing the buying and selling of coupons. They are also in talks regarding the same with TLC. According to them it`s all considered coupon fraud.
Before, we were allowed to give away the leftover q`s and those returned from papers that did not sell. We must now destroy all leftover inserts immediately. Newspaper employees are allowed to take home ONE insert per family member , per household.
They are going to do everything possible to make it almost impossible to get coupons without buying the actual newspapers. They are also going to shut down all online sites that sell whole coupon inserts.
So, it appears MAJOR change is coming.

 

No big surprise that the TLC show Extreme Couponing has created a ripple effect and changes will need to be made.  In case you have not seen the show they spotlight each week shoppers that buy in mass amounts, hundreds of coupons at a time.  Many all for the same product.  Sure it makes good TV ratings, but has the stores and manufactures outraged.   It does make me sad that they show the “extreme” and it will now effect the every day couponer as well.

But here is the good news ….this change does not really effect me, or how I teach you to coupon for the following reasons.

  • I teach you to stock up… but instead of 100 we are buying 5-20 depending on your family size
  • I teach you that being a MOM should come first, and being A Thrifty Mom should always come second…. we are far from extreme
  • I have never purchased coupons off a clipping site… so no loss for me there
  • I have purchased coupons off ebay, but not very often so big deal, I will still be able to get great deals from the coupons in my local papers.
  • I am happy to buy my Sunday papers that include the coupon inserts because I know it is worth the investment for how much I am going to save.
  • Both my local papers have always been very strict about destroying all unsold papers, so no change for our community there.

What are your thoughts on this?

Leave a Comment: 49 comments

Filed Under: Coupons, Extreme Couponing

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49 comments
Pixie
Pixie

I'm a shopper for just two, and I naturally compare/deal hunt whether at the grocery store or for a trip or a service. I got excited about coupons from the Extreme Couponing show. It is no magic bullet and it takes much work -- so I don't resent or shame those who ace it. I applaud those on the show for being so resourceful and uber organized. Couponing is a sport we are all invited to share in to whatever level we have the time or inclination for. I am not going to shame anyone for clearing the shelves, either. Sure, it is disappointing when an item is gone, but a gripe looking for action needs to go to staff, not shoppers. Unless you were looking for shame and blame instead of action. The pendulum swings when things get too far out. Rules will change and then change back and so on. Keep in mind that we (the shoppers) are saving money, while everyone else (the store, the mfr, the newsprs and magz/flyer folks) is MAKING money. Don't worry that it will stop! Really, whose fault is it that there isn't any toilet paper left -- the chicken's or the egg's? I feel for those who don't live in the big cities or that arrive to find the newspaper sold out. I solved it by subscription and am happier for the regularity, savings, and convenience. I urge those who miss out on newspapers to consider subscription -- it is much less than rack price, you'll get them all delivered, you can suspend delivery for holidays (no coupon inserts) and get those days credited or added on later. Win win!

Pixie
Pixie

I'm a shopper for just two, and am not extreme but I always seek a bargain whether it is the grocery store or a trip or a service. I got excited about coupons from the Extreme Couponing show, but obv would never go that far -- few of us have that much time, desire, or coupons. I applaud those folks on the show for being so resourceful -- it is a game we were all invited to by the marketers afterall. No harm, no foul. The pendulum always swings when things get too far out. Rules will change and then change back and again. Keep in mind that we (the shoppers) are saving money, while everyone from the store to the manufacturer to the newspapers and magazine/flyer folks are MAKING money. Don't believe anybody is ready to quit! Try not to shame or judge the shoppers, it's all being enabled and condoned by those making the money. Really, whose fault is it that there isn't any toilet paper left -- the chicken's or the egg's? Do use your frustrations in the actionable place -- those who can facilitate the changes (the store, the newspaper, the RedPlum people, the manuf). I urge those who miss out on newspapers to consider subscription -- it is much cheaper and you can have as many as you want delivered, you can suspend delivery for days that don't have coupon flyers and get more days credited.

Letitia
Letitia

I dont think a coupon clipping service or the utilization of ebay coupons is fraud. I use these services because I only target specific coupons that are rarely found in my local Sunday paper. TLC's Extreme Couponing was/is a good thing. Many people are struggling financially these days and as a result have had to cut back on their expenses. Couponing is good because it not only teaches a person how to get discounted groceries, but it helps to transform a persons way of thinking about the purchasing goods and services and stewardship in general. If we train the next generation to become more thrifty-they will be better off.

Nicole
Nicole

What bugs me about it is when they use more than one coupon per item. None of the stores around me do that. I think every store in the country should only accept one coupon per item, I think that would be fair.

jennifer
jennifer

Here in Montana, we do not have coupons in our paper. The closest paper that carries coupons is in a rural market over 100 miles away. The only way to receive any coupons at all is through clipping services. I personally don't use ebay, only reputable clipping services. The one question i have is if the clipping services have been around for many years and the clipping services have been in major media outlets since the beginning, Why are they waiting until this show to do anything? The one clipping service i use has been featured in national news outlets and magazines for well over 7 years , why do something now? Why not 7 years ago when the idea of clipping services were just beginning? Just my 2 cents worth.

Raeanne
Raeanne

I purchase a great deal of coupons on eBay. Sometimes i strike it rich, othertimes they are duds. Overall, I do save $, but it also takes a lot of my time to find coupons from the right region of the country, at a fair price, with good seller ratings. Oh, I watch the show on TLC and they really do seem to be ruining it for us don't they? I too get angry when I see someone with stockpiles of diapers and NO babies, or someone buying 100 mustards...stupid. I think we're all desperate to find ways to save $$ as groceries are up 17% I think I heard. I'm new to this site and so far really like it and have already learned so much just since yesterday. Thank you everyone.

darlene
darlene

I hope they take the show Extreme Couponers off the air. It makes me mad when I see these people buying up everything. I have been couponing since I was 17 and now when I go into the store people always stare like O theres another extreme couponer when I only buy 1 or 2 of the item. I feel like telling them hey i've been couponing way before that stupid show came on the air. Also people that use to make fun of me for using coupons have seen the show and are now calling me and asking how they can get started couponing. haha

Mary
Mary

I read somewhere that it's only about 1-5% (can't remember the exact figure, but it was very very low) of coupons that actually get redeemed. If a company puts out a $3 coupon on a $3 item (I'm thinking specifically of the Snuggle fabric softener Q that comes about twice a year) then the manufacturer PLANS to have a much greater number of them come back used. They can try all they want to stop coupon "sales" - read the fine print, you are buying the person's "time" to prepare and ship, not the coupons themselves (I'm just repeating what it says on nearly all sites - don't yell at me for this - when I buy coupons online, I'm BUYING THE COUPONS, and I'm well aware of that - I don't pretend I'm just paying for an envelope. I WANT THE COUPONS.) yada yada yada. Can't stop a "legal" practice, even if it does skirt the ethics issue in a very obvious way. If there are "leftover" inserts after a paper run, SOMEONE is going to try to make some money off them. The coupons WILL find a way into the (black)market, one way or another. And they certainly will never stop the trade sites, like A Full Cup. We are humans - it's in our genetic makeup to try to bargain. :)

Heidi
Heidi

Sometimes my inserts do not include certain coupons, so I have purchased from Ebay. I have always thought of it as a nice service. If something is yours and it's not illegal to own, why can't you sell it? At first I thought the purchasing of coupons must interfere with the manufacturers marketing plan and that must be the issue. But then an item is still being purchased?? They offered so many coupons to be distributed, so why the problem with selling them?. I donate many items I purchase and I also share many things with my co-workers that I get for free. Some people never have tried the product and some never would have been able to purchase them if they had not been donated to them. Isn’t that the whole goal for a manufacturer is to distribute their product to as many people as possible? If they did some research, I believe they would discover not everyone buys 30 bottles of mustard and if they do, they probably donate or give away a lot of it various people. I have donated more than I ever used to since I started using coupons. I hope I can continue!

ashley
ashley

I think its a good thing. Maybe the "extremers" will stop. I think that its just a fad for most and we just have to wait till it passes. If you watched the last episode the guy on there did it by the books. only 4 coupons per item and used his store rewards to lower the rest. That was the most realistic one I've seen.

Tracy
Tracy

I owe my new couponing inspiration to the show. But I didn't really learn much other than to match coupons to sales. I think where TLC made their mistake was in making every episode the same. Listen to the participants and the story line. It repeats every week. No new information is ever presented. They could have taught us all how to be successful, responsibly couponers but they didn't. They stuck to a formula that was only appropriate for the first episode. I have learned everything I use (in a city that does not double & considers .02 off a $2.00 item a sale) from sites like Thirfty Mom and others. Trust me the fad will die off a few months after the show stops airing.

shy
shy

I agree that some reform to the coupon industry was needed. A few people were smart and figured out the system and passed it along to others who passed it along, it hit the web, newpapers jumped on to increase their sales, and now it's on national tv for the whole nation to see how it's done and people are jumping on board left and right to get their share of free stuff too. Who doesn't love free stuff, especially in todays economy? I think we all knew it would come to an end eventually, maybe that's why we all stocked up while we could! It was fun for a while anyway (before everyone started doing it and every sunday turned into Black Friday)

Donna
Donna

My small town newspaper (pop. 20,000+) does not have coupons and I actully subscribe to it. The next larger town paper (pop. 90,000+) usually has the coupon inserts but if you buy at the newstand those papers don't have coupons and I can't subscribe to just the Sunday paper - I would have to take the 3-day weekend and throw out the 2 papers I don't need. So I have to print my coupons on-line or buy from clippers. The only grocery store in town no longer accepts printed coupons; how am I supposed to have any kind of couponing plan with these constraints?

Amy H.
Amy H.

I think we should all let TLC know what we think of their show. I have people look at me like I'm some crazy hoarder when I shop with coupons at the store, even though the most I get of an item is 6 for my family of 6. I even had a lady from my church say, "oh. You're one of those coupon freaks." Can you believe that!

Amy
Amy

Thanks to the economy and extreme couponing I have to get up early to buy the Sunday paper and I only buy one copy!!! Even then they only have one or two copies left. The Walmart by me now only sells the Sun. paper at Customer service not by the door. Stop being greedy people! I'm all for saving a buck here and there but I would never buy 20 bottles of bbq sauce or 100 bottles of mustard. Extreme couponing is giving the average couponer a bad name. I hope stores, newspapers, and manufacturers change their policies to stop these unfair practices.

Tammy
Tammy

WOW, WOW, WOW.....#1 we are paying the price for THE EXTREME COUPONING SHOW. The show is over the top. I have recently purchased coupons from a clipping site. The clipping site was a way for them to make a profit and use to benefit from the coupon. Maybe I do not see how it is fraud. At any rate the SHOW has brought attention and a lot of BUZZ to couponing. In the future, I can see manufacturers and stores making it more difficult to benefit from the use of couponing. I sure hate that.

Amber
Amber

I am glad for the change. Maybe it will make it easier to get my one box of (insert sale item). I am grateful there are still coupons out there and they haven't done away with them all together. I hope it doesn't get to that point.

Heather
Heather

Good I am glad! These extreme couponers are crazy! I have been couponing my entire adult life, but I only clip coupons and purchase products that my family and I actually use! I typically save $10-$20 each grocery trip, while spending $50-$100 (because I also purchase FRESH FOOD not just calorie-laden junk). I get so mad when I go to the store to pick up one or two things and the shelves are cleaned. Seriously who needs 100 bottles of hot sauce or 200 candy bars, it is disgusting! As a mother of two babies it is especially frustrating when you see these people clear diapers and baby food off the shelves and they have no children!! I seriously hope TLC stops airing that show

Elena
Elena

Most of your larger ebay coupon "sellers" get their inserts just as everyone else does - by buying newspapers. I too used to scoff at eBay coupon sellers "selling their time" for the coupons until I became a coupon clipper on eBay. Now I scoff at those who sit on their high horses and judge and I laugh. I thought for sure I could bring in a decent part time income from home in my spare time. My spare time has turned into 30+ hours per week plus my full time job - for very little money. I look at my inserts now and I hate them. My "free-time" is now eBay time. This is the reality - being a coupon clipper takes hours and hours of time. Little profit is made thanks to eBay & PayPal fees, even with certain coupons selling for extreme prices due to demand - No huge profit is made there. I definitely wouldn't work for someone else making this kind of money. So when clippers say that they are charging for their time and not the coupons, I don't laugh anymore - I sympathize with them because I know just how little they are getting for the "time". I too cannot stand the extreme couponing show. I have never watched it but the results have been a horrifying. New couponers are becoming new eBayers like a plague and some are just downright crazy. Non-payers have become common place. Rudeness has become a daily frustration. I used to love my fellow couponer's, but now I am very wary. I realize this is a little negative, being an eBay coupon clipper will do that to you. The couponing community has changed - too many greedy couponers are out their swimming with the nice couponers of the world. Now when I receive a message from and eBay buyer I cringe and I hope it is a nice regular person and not some crazy rude person with unrealistic expectations - Oh well. This announcement comes just in time, I have been wanting to quit this crazy business as the stress & money is not worth it. This coupon clipper is out - Woo hoo!!!!!!!

tami
tami

I guess it was only a matter of time before the manufactures found out about how their coupons were being abused. They put out a coupon with the hope and intention that a family will try one of their products and continue to buy it at regular price so that stores keep buying it from them, not for the crazy hoarders to get a 3 year stockpile of their products for free! I'll bet the manufactures are PO'ed to see that people are making money off them and making a living off couponing. Those crazy people for their 5 minutes of fame on the stupid show, well i guess their craziness will no longer be allowed to continue so they bit the hand that feeds them by showcaseing their coupon fraud to the world. will tlc have such a hit on their hands when the manufactures demand reform and quit putting out high value coupons to make products free?

MO
MO

I have found it is harder to get printable coupons. I will be honest I didn't coupon before that show and it inspired me to. However I average $15 - $20 savings not $220. I just want to cover my gas to the grocery store, I live in the country and a trip to town can cost.

Maria
Maria

Extreme Hoarding should be the name of the show! It makes regular money saving moms look like crazy people. I've never bought coupons, and I always buy the weekend paper. Maybe that will help the store shelves stay somewhat stocked instead of the empty shelves for sale items I'be been seeing lately.

Christie
Christie

Sometimes I hate that they show the "extreme" side of couponing because often I tell people that I am a couponer and they give me funny looks like "oh youre one of them". I also hate that If i dont go at 8am monday morning to my small walgreens (in a BIG community of couponers) things are cleaned out from people buying everything. It makes me sad that some people ruin it for the rest of us.

Martha
Martha

I get the Sunday newspaper ads from my MIL. I don't buy more than 2 items at a time because I don't like to have THAT much stuff laying around. My theme is: buy what you need, use what you buy.

Mandi
Mandi

I use clipping services for coupons that we don't get in our region such as $1 off 2 Hershey Syrup coupon that came out awhile ago. We didn't get it in our inserts so I ordered 5 online. It's not that I'm going cray with it I just want some of the coupons we didn't get here. Oh well. I only ordered every few months anyway.

Dawn Sando
Dawn Sando

This is really going to hurt me because none of my local papers carry all of the coupon inserts. I have been purchasing my inserts from a clipping service for almost a year now. I really think that the TLC network has really messed with the "average" couponer by showing these unrealistic shopping trips. I really hate the show because they rarely show just a "normal" shopping trip with the savings that can be had with reasonable amounts of coupons used.

Kayla
Kayla

I always thought those coupon-clipping websites were illegal anyways. I always pay for my newspapers and whatever coupons I get, they're always legit! And like you say, TLC shows the Extreme people, not the everyday people like us. Yes, I need to save as much as I can because of my family/living situation but I would never be able to do what they do on tv! Coupons are meant to save money. There should be no stipulations or policies. I bet back when coupons were first ever made, there were no rules.

Amy
Amy

I have bought coupons from Ebay, it seems like Idaho does not get all of the good coupons. And if you see one to print, you have to print it right away or it's gone. I started couponing when I lost my job and do it out of nessecity and not out of getting a rush of getting 60 toothpastes for free. What's going to be next?

Melissa
Melissa

On one hand this really does suck for those of us living on a tight budget, but in the end it was inevitable. I don’t agree with the TLC show and most of the times that I did buy coupons on ebay… it backfired on me and I lost out on money… I’m also sick of going to the store on my normal shopping trip and finding the item I wanted to buy on sale with a coupon or two is sold out. Very annoying because I don’t have the time to go out on Sunday or Monday to get the deals before they are all gone. And when I’m running low on time to begin with…rainchecks can be a hassle too. I really think that this will help with the greedy hoarding that is now happening. That kind of behavior will only hurt the consumer in the end because the companies are losing out on all that money when the hoarders are getting hundreds for free or close to free… therefore the prices on products will go up. Sorry… little bit of a rant. :)

rachel
rachel

GOOD!!!! I think couponing should be to help your family not to open a store of your own. I use coupons and live on a very frugal budget (like most families), but you should only buy a little extra not the whole shelve. I have a daughter who has lots of health issues and the other day they had her favorite mustard on sale...well I got to the store in hopes to surprise her and this wonderful lady filled her whole basket with the mustard that was on sale. I asked this lady very nicely if I could have one and she told me very rudely NO, I asked her why do you need so much mustard and she stated that she "found these coupons on ebay so why not use all the coupons". So long story short buy the local paper like the rest of us, share coupons with local ladies but share...xoxo

Allie
Allie

I have purchased from a clipping service a few times and am sad about the effects of that show. In smaller communities, we do not get many coupons other than P&G. For food coupons, I have to print or acquire elsewhere. Now that the changes will limit my options even further, it will be difficult to stay within our grocery budget. I would buy additional papers if they had coupon inserts in them but our paper does not.

cathy
cathy

I am pretty new to couponing. I have been lucky about finding them online. I have family who send me their coupons from their Sunday paper plus my Sunday paper. at the Dollar store here in Sacramento people are lining up at 5 in the AM to get Sunday papers someone actually bought 60 of them. PUHLEEZE what are you going to do with 60 papers? Our paper does allow for a person if they subscribe to the paper to get the previous Sunday for free. Wonder if that will continue. As for the show - talked to a lady who was actually on it. She wrote a story about it somewhere on the net and admitted Safeway told the clerk to over ride their limit policy so she could make it look good. That is what I totally disagree with.

Danette
Danette

I used to like the show but now I'm finding it even harder to coupon. UGH. EVERY single place I go to sells out of their papers well before noon. I am having to buy them EARLY Saturday morning to get any coupons. Its very frustrating, especially if you live in a smaller town. I never did really use a clipping service to begin with but I have peeked at stuff on Ebay and the prices are ridiculous.

Gina
Gina

I say GOOD!!!!!!!!! I buy my 6 papers for 12 bucks out of my pocket everyweek............. They should too!!!!! And yes it is illegal to sell coupons.......so hopefully I can find the free circular LA VOZ in my area people always take all of them so they can sell the coupons......not at all were those companies want there coupons going

Shanan Kercher
Shanan Kercher

Im glad to know that they're going to be tightening the rope personally. As a matter of ethics, I'm very specific on couponing. The manufacturer has offered me the chance to be part of a marketing technique. They print them, i buy the papers, watch for sales....etc. Its frustrated me for awhile that i can go to a store with my little fold out organizer, find someone in the store with a binder full of coupons and they don't know the store policy.or why the barcode tells you its not a store coupon. Seriously. The show has put an ideal mindset into some of these folks, but i feel like their missing the point. Its not you vs. The store. Its redeeming a manufactures rebate for the store. Stop driving the checkers that work there insane please!!! It makes them frown at the rest of us. My opinion, shared.

Melissa
Melissa

I have hated the show since it started. I have watched a couple of times and knew it was only a matter of time before some of the new policies that are now in place happened and that they did away with clipping services. I have used them a few times, specifically for yogurt coupons but I don't rely on them so no biggie there for me, but the show in general irritates me. It is more of a hoarding and OCD show.

Carol
Carol

I was sad the first time I saw the show. There was no way it could not have a negative impact on the normal mom. ~I can no longer find a Sunday paper in my county. I have to be up at 5 to purchase the 5 I do. ~My local store now limits you to 3 of the same coupon per transaction. ~I have had a few comments at the store from staff and shoppers about extreme couponing, I explain most are not extreme. Just moms trying to make ends meet. Thank you for keeping us up to date on this change.

Angelic Buckley
Angelic Buckley

I, personally think that this change is probably a good thing in the long run. I have only purchased coupons off of ebay twice, and that was because the ones that I bought weren't available in my area (Idaho). I do like to stock up, (I have a family of 8) but I don't clear shelves, and try to stick to the store's coupon policy to the tee! I, as many others, have been quite irritated lately at the amount of cleared shelves due to the recent influx of new, unethical couponers, but my stockpile is at a point where I can say "Oh well, I'll catch that item next sale!", which is nice. I'm still of the belief that in a couple of months, the hype will die down and things will settle back down also. Again, maybe these new changes will be a good thing for the average couponer that is ethical, and just trying to feed our families, not hoard!!!

Brook
Brook

I DO buy coupons so it will be a big change for me. I wish that Extreme Couponing show had never come on. Hasn't everyone noticed that there are less coupons on coupons.com than I have EVER seen before? Fewer out there anywhere. When I see a coupon that I really need I do buy it. I bought 30 of the Similac $5 coupons when they came out because formula is too expensive! But I have an infant foster child in the house and have to. He's a relative so we get no compensation whatsoever from CPS.

Jill
Jill

As ususal it only takes one to ruin it for the rest of us. I do buy my papers and never hunt for coupons. I live in a state that does not double so I can never really come out free from the grocery store. I think it is fair that these sites shut down and that will leave enough product for the rest of us.

Donna
Donna

I love the show, just to see how people do it. I am new to couponing, and am saving approx. 50% off my purchases. However, I don't buy 400 boxes of cereal or other ridiculous amounts. I simply buy enough for my family of 5 to get by on until I can get them again for little or no cost. I knew it was just a matter of time before the "extremes" spoiled it for the rest of us trying to get by on a shoestring budget in this economy.

Vickie S
Vickie S

Not surprised. I agree with all above comments. I just hope it doesn't hurt those that coupon within reason and out of necessity.

Amanda
Amanda

Looks like we'll all be buying more Sunday newspapers from our local stores.

Jill
Jill

I'm just glad I was into couponing when it was normal before that dumb show ruined it for all the honest people. I have a decent amount of lotion, toilet paper, body wash, soap, etc. and can handle just getting one at a time if it's a super thrifty deal to replenish what we use instead of having to stock up during all this drama. And just a little PS to those companies: if buying coupons is illegal, why are you saying people have to buy newspapers to get them? If they're supposedly free, your making people buy papers to get them is hypocritical...imho.

Cathy
Cathy

I think this will help with all of the shelf clearing lately. I too bought couons a hand full of times over the past few years on ebay, but recently went on to get some and they were so highly priced it was ridiculous so obviously the demand has gone way up.

Javier
Javier

Hi, I wanted to draw your attention to this important petition that I recently signed: "Cancel Extreme Couponing" http://www.ipetitions.com/petition/extremecouponing/ I really think this is an important cause, and I'd like to encourage you to add your signature, too. It's free and takes just a few seconds of your time.

Jennifer
Jennifer

The Extreme Couponing show disgusts me. Granted, there are those who are couponing for charity, but for the most part, I thought there was a whole lot of greediness going on! We are a family of 4 and I usually only buy 4-5 of an item when it is on sale. It is such a blessing to be able to provide for my family at 50 - 60% less than the rest of the neighborhood.I have never purchased coupons from a clipping company or Ebay, etc but we live in a rural area and usually don't get the "good" coupons. I have recently been very disappointed with the coupon selection we have been getting & was considering buying a few from a clipping site. I sure hope that if the companies don't allow the sale of coupon inserts that they make up for it in the distribution of coupons!

Susan
Susan

It doesn't surprise me. It's illegal to sell coupons, and I've long wondered how ebay sellers and owners of clipping sites get away with it. In the fine print they say that the price is for their time to clip and mail, but in reality, people who buy coupons are doing just that -- buying coupons. Someone wouldn't be "paying for the service" unless they already owned the coupons and paid someone to clip them. That said, I have occasionally purchased coupons for items that I've wanted to stock up on, and I'll miss having the ability to do that. This may be a controversial thing to say, but I think social media sites (not necessarily ATM -- there are tons of couponing blogs out there) are as much to blame as the Extreme Couponing tv show for the increase in couponing buying.

Tonya
Tonya

It really doesn't bother me. I don't buy coupons off Ebay. I get all my inserts from the Sunday paper anyway. I do dislike the fact that because of that show, we may all have to pay for it in the end. I never coupon to the extreme. We are a family of 3 and I only buy 4 of each item when it goes on sale.

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