What is a watermark?

01/31/2010 2:00 pm · 2 comments

by Sarah A Thrifty Mom


A Few days ago I posted on stores that are not taking internet printable coupons without a watermark.    On of my readers Kim left this comment, and I thought she did a great job so I thought I would pass it along.

It seems there is a lot of confusion about what the watermark actually is. It does not have anything to do with color. It is part of the coupon printing programs that we have to download for coupons.com and the such. The watermark usually prints in the middle of the coupon behind the ‘Save $1 on Two’ or whatever the coupon offer is. If you print in black and white, you may need to hold the coupon up to the light to see it, it can be VERY faint. The watermark is NOT the ‘pretty’ dots behind the expiration date. Hold a $10 or $20 bill up in the light, for an example of a watermark.

Some days it is hard to keep up with all the questions so I am very thankful to so many of you who help answer questions left in the comment section….my readers are great!

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The Quaker coupon that was rejected at my albertsons had this watermark, so I am wondering if Quaker is just not wanting to take responsibility for their coupons?!


Thank you for the comments on the watermark most of my coupons have it. I also do the draft--all black on the printing, I feel they are printing clear, but when I was in the Albertsons in Pocatello the coupons would not scan. Of course the checker was not happy that she had to type them all in. She told me something was wrong with my printer. Has anyone else had this happen??

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