I saw this on TV and wanted to try it. Click here to get yours. Here’s what their site said about this new product: Ideal™ no calorie sweetener is the ideal replacement for your sugar bowl! Ideal™ is more than 99% natural, and it keeps its sweetness, volume and texture in baking as well as dissolves quickly and completely in hot or cold drinks. It measures cup for cup like sugar, and you can use it straight from your sugar bowl to sweeten in a natural way with no calories. Ideal™ is delicious for sweetening fresh fruit or cereal to satisfy that sweet tooth in the morning. Ideal™ is also the perfect ingredient for sweet treats, like cold smoothies or cookies any time of the day!