Household Panel take a survey and get CASH in the mail, simple as that.
This is a household panel for the 18-24 year olds. These people will eventually be participating through traditional mail. They will be sent $5 cash through the mail and they will be asked to complete a traditional mail survey. The registration page asks for minimal information, namely confirming their demos and providing their mail address. There is no incentive to join, but there are good rewards for participation. Regarding conversion point – they are asked to give their information and then they are sent an email.