SuperValu is the parent company for Jewel-Osco, Albertsons, Shoppers, FarmFresh, Shop n’ Save, Hornbachers, SuperValu, Lucky, Cub, Shaws, ACME, Biggs, Bristol Farms, Save a Lot, and TLC.
“Research shows that most people don’t know at 4 o’clock what they are having for dinner that night, and in many cases, these hurry-up meals result in less-than-balanced and more expensive food choices,” said Jim Smits, SUPERVALU group vice president, fresh foods merchandising. “We wanted to make it easier for our customers to answer that inevitable ‘what’s for dinner’ question by providing them with simple, convenient, affordable ideas for creating a real home-cooked meal.”
Convenient, affordable ideas for making a real meal at home
The Simply Good Meals program addresses consumers’ needs for convenience, value and family meal-time help at a time when concerns about the economy are causing changes in their eating and shopping behaviors. According to the Food Marketing Institute, 71 percent of consumers are cooking at home more and eating out less at restaurants.1 Yet on a typical weekday, nearly 53 percent of consumers don’t decide what’s for dinner until a couple of hours or less before the meal. While time constraints continue to drive demand for quick and easy meal solutions, moms frequently find that meals at cheaper price points are incomplete or less satisfying.
In addition, most moms equate cooking with emotional meaning, with eight in 10 saying they show their love for their families by making home-cooked meals as often as possible, and 74 percent saying they put a lot of care and emotion into their cooking, according to Yankelovich. At the same time, nearly 45 percent of women say they tend to prepare the same meals all the time, and others simply lack the time and skills to cook.
Simple to shop, simple to prepare
Simply Good Meals takes the time and guesswork out of deciding what’s for dinner by providing everything moms need to create a “real meal” they can be proud to serve. For example, 4:15 meal solutions will range from a ready-to-heat beef roast, potatoes and a salad; lasagna, salad and French baguette; to pork teriyaki tenderloins, a side dish and salad. Meal solutions will initially change every other week, ensuring a variety of different menus for busy, on-the-go moms. Each meal solution includes easy instructions.
So look for this kiosic at your local SuperValu owned store. Feed you family a healthy meal every night. Follow our blog to find the coupons to save you money. Use the Simply Good Meals program to find the complete meal ready to grab and throw together.