What is a watermark?

01/31/2010 2:00 pm · 2 comments

by Sarah A Thrifty Mom

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A Few days ago I posted on stores that are not taking internet printable coupons without a watermark.    On of my readers Kim left this comment, and I thought she did a great job so I thought I would pass it along.

It seems there is a lot of confusion about what the watermark actually is. It does not have anything to do with color. It is part of the coupon printing programs that we have to download for coupons.com and the such. The watermark usually prints in the middle of the coupon behind the ‘Save $1 on Two’ or whatever the coupon offer is. If you print in black and white, you may need to hold the coupon up to the light to see it, it can be VERY faint. The watermark is NOT the ‘pretty’ dots behind the expiration date. Hold a $10 or $20 bill up in the light, for an example of a watermark.

Some days it is hard to keep up with all the questions so I am very thankful to so many of you who help answer questions left in the comment section….my readers are great!

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